In one of the most significant fundraising achievements by one company for a singular cause, Kmart announced it has reached the $100 million fundraising milestone in support of March of Dimes. After nearly three decades of charitable giving by its customers and associates, March of Dimes will recognize Kmart for its fundraising efforts with a $1 million grant for transdisciplinary research into premature birth in honor of the retailer. The grant will help fund clinical studies with scientists from different fields working together to investigate areas including maternal genetic biomarkers, placental function and genetics, and the patterns of preterm births in the U.S., among others.
As part of Kmart’s ongoing commitment to children’s health and wellness, the retailer will collaborate with March of Dimes for the 29th consecutive year to raise funds to help improve the health of babies by preventing birth defects, premature birth and infant mortality.
“We are delighted to have reached such a remarkable fundraising milestone, with $100 million raised, to help improve the health of babies tomorrow,” said Lou D’Ambrosio, CEO and president, Sears Holdings. “Our associates and customers have proven the very principle on which March of Dimes was founded—that many people giving a little can make a tremendous impact. But, we can’t stop here. We challenge everyone to contribute in some way today, one small act of kindness, because together we can make an enormous difference.”
As the March of Dimes’ longest-standing corporate supporter, the two organizations have helped achieve a six percent decline in the premature birth rate, yet more than 1,400 babies are born prematurely every day. In fact, the rate of premature birth in the U.S. has increased by 36 percent in the last 25 years, proving that there is still much work to be done.
For the 20th consecutive year, Kmart also is a national sponsor for the annual March for Babies® walks, which will take place this spring in 900 communities across the country. For more information on how to donate or find the nearest March for Babies walk, visit www.kmart.com/kmartforkids or www.marchforbabies.org/.