Happy holidays from the March of Dimes

crosby-and-kaye2The March of Dimes has been helping families by focusing on improving the health of babies and children for 75 years.  We all aspire to provide the best care and comfort for our children.

Over half a century ago, when paralytic polio threatened our children, Danny Kaye and Bing Crosby projected a similar message to pitch for the March of Dimes. The photo above, with March of Dimes poster boy Delbert Dains, was taken on the stage set for the movie White Christmas, released in 1954. The song “White Christmas,” by Irving Berlin and which Crosby first popularized in 1942, remains the best-selling single of all time. That Bing Crosby was one of the three “ultra icons” of pop music (the others are Elvis Presley and the Beatles) is undoubtedly lost to most people today, but a person viewing this photo in 1954 might recognize a familiar set of associations typical of that era: a child disabled by contagious disease, the most popular singer of the age, and the nostalgic pull of the meaning of Christmas and the emotional security of home.

The March of Dimes message has evolved, just as our mission has evolved. Our fervent wish for “stronger, healthier babies” is the bedrock from which all of our educational programs and scientific research are launched. From that perspective, and in the spirit of the season, we hope all the readers of News Moms Need will find that special place in the coming weeks “where tree tops glisten, and children listen…” Happy Holidays from the March of Dimes.

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